Hoi An is gorgeous. The buildings are all traditional old-school colonial architecture, with picturesque river and rice field backdrops. Its a sleepy little place compared to the madness of Ho Chi Minh. It’s possible to cross the road without fearing for one’s life, and the constant beeping and revving of cars and motorbikes seems to be magically drowned out by the beautiful surroundings. By night, the river is lit up by market stalls and the magnificent glow of hundreds of colourful lanterns. The smiley locals are always saying hello, striking up a charming little chat before inviting you to their tailoring shop, their friend’s bahn mi stand, their sister’s shoe shop, their aunt’s coffee shop, their brother’s motorbike taxi, their cousin’s day spa, their grandma’s pho stand and/or their best friend’s uncle’s internet café.
I’m aware the whole town is one giant tourist trap, but that doesn’t stop me from loving it.
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